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Brand IdentityFrom $1,247.80 Website DesignFrom $2,890.40 UI/UX DesignFrom $1,890.60 Design SystemsFrom $3,470.90 Landing PagesFrom $890.40 Motion DesignFrom $640.80
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Design Studio, Rochester NY

Design that earns
its place.

Brand identity, website design, and UI/UX for companies that need things done correctly the first time. Based in Rochester, New York.

Start a project See our work
140+
Projects completed
6+
Years in practice
98%
Client return rate
3
Full-time designers
Selected work

Projects we are proud of.

All work
Hartwell & Co.
Brand IdentityWeb DesignRochester NY
Hartwell & Co.
Brand Identity + Website · 2024
Clover Lane Organics
BrandingPackagingE-commerce
Clover Lane Organics
Brand + E-commerce Design · 2023
Meridian Tech
UI/UXDesign SystemSaaS
Meridian Tech
UI/UX Design + Design System · 2024
What we do

Six services.
One studio.

We keep the list short so we can do each one properly. Depth over breadth.

Full service pages
How we work

Five steps. No surprises.

01
Discovery

We start with a structured brief. One or two sessions to understand your business, audience, competitors, and what success looks like for you. Then we send a scope of work before anything begins.

02
Strategy

Before any visual work, we align on positioning, tone, and structure. For web projects, this means sitemap and content hierarchy. For brand work, this means brand platform and direction.

03
Design

We work in focused phases. Brand and web design do not happen at the same time. You see concepts at each phase with clear context for feedback, not a wall of options.

04
Refinement

Feedback is structured, not open-ended. We work through defined revision rounds with clear scope. This keeps projects on schedule and prevents scope drift.

05
Delivery

You receive final files in every format you will need, including Figma sources, export packages, brand asset kits, and developer specifications. Nothing gets lost in the handoff.

What clients say

Six opinions.

"They redesigned our entire brand in 6 weeks. The result is sharper than anything we had imagined."

David K.
Hartwell & Co., Rochester NY

"The design system they built cut our UI work by half. It is still running two years later without issues."

Priya M.
Meridian Tech

"We won a national packaging award based on the brand they created for us. That says enough."

Laura S.
Clover Lane Organics

"Efficient, direct, and honest about what will and will not work. Rare combination."

James R.
BluePeak Ventures

"Our landing page conversion went from 2.1% to 5.8% after the redesign. Worth every dollar."

Sam T.
NovaSuite

"The motion design work elevated our product demo significantly. Easy to work with, great output."

Elena V.
Atlas Analytics

"They redesigned our entire brand in 6 weeks. The result is sharper than anything we had imagined."

David K.
Hartwell & Co., Rochester NY

"The design system they built cut our UI work by half. It is still running two years later without issues."

Priya M.
Meridian Tech

"We won a national packaging award based on the brand they created for us. That says enough."

Laura S.
Clover Lane Organics

"Efficient, direct, and honest about what will and will not work. Rare combination."

James R.
BluePeak Ventures

"Our landing page conversion went from 2.1% to 5.8% after the redesign. Worth every dollar."

Sam T.
NovaSuite

"The motion design work elevated our product demo significantly. Easy to work with, great output."

Elena V.
Atlas Analytics
Questions

Things people usually ask.

We are a design studio, not a development agency. We deliver Figma files, design systems, and developer specifications. We work closely with development partners and can recommend trusted teams if you need a referral.

Most of our clients are distributed. We work with clients in New York, California, Texas, and internationally. All project communication is async-first with scheduled video calls at key milestones.

Brand projects include SVG, PNG, PDF, and Figma source files for every logo variation. Website projects include Figma source files with all components and assets. Design system projects include Figma libraries with documented tokens.

A brand identity project runs 3-6 weeks depending on scope and feedback pace. Our Starter package with logo and basic guidelines is typically 2-3 weeks. Growth and Premium packages including full brand identity run 4-6 weeks.

We share concept directions after the deposit is received and the scope of work is signed. This protects both sides. You will not pay the final balance until the work is complete and you are satisfied.

Yes. After the initial project is complete, ongoing design retainers are available. Rates are agreed at the start of the engagement and cover a set number of design hours per month.

Ready to start?

We take on a limited number of projects each quarter. Tell us about what you are building and we will let you know if we are a good fit.

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