Logo design, color system, typography, and full brand guidelines. Designed to work across print, digital, and everything in between.
3-5 weeks from discovery. Figma source files and full export package delivered on completion.
A brand identity is not just a logo. It is a system. The logo, the color palette, the typefaces, the spacing rules, the tone of voice, the usage examples. All of it working together so that someone can put together a business card, a website header, a social post, and a pitch deck without any of it looking off.
We start with positioning work before we open Figma. Where does this brand sit in its market? What does it feel like to work with this company? Who is it for, and what does it need to communicate quickly? The visual work follows from the answers. If we skip that step, we are just picking fonts and colors at random.
You receive a complete brand system: primary and secondary logo variants, a full color palette with print and screen values, a typography system, a usage guidelines document, and all final file exports. The Figma source file is included so your team or any future designer can work directly with it.
We present two concept directions after discovery. You provide feedback on whichever feels closest. We refine from there. The Starter package includes one revision round. Growth and Premium packages include two.
Yes. You receive fully licensed SVG, PNG, and PDF files upon project completion and final payment. They are ready for any use from day one.
We include a brief positioning session in every brand identity project. For a full brand strategy engagement, that is handled as a separate scope with the Growth or Premium package.