Hartwell came to us with a 15-year-old visual identity that no longer reflected the caliber of work they were doing. We rebuilt the brand from scratch, then designed a site that felt like the firm.
New brand reduced client acquisition friction. Site conversion up 34%.
A Rochester-based organic food startup needed a brand capable of competing on retail shelves and winning online. We developed identity, packaging design, and an e-commerce experience.
Retail shelf placement secured within 6 months of launch.
Meridian had a product that worked technically but frustrated users. We redesigned the core dashboard flows, built a comprehensive design system, and documented it for their engineering team.
User task completion rate improved from 61% to 89% post-redesign.